#BEST HORROR MOVIE PRODUCTION COMPANIES FULL#

Fans of the genre aggressively self-identify as such, supporting this ecosystem with their time and money. They’ve created an ecosystem apart from Hollywood that promotes and evaluates the work, from Fangoria Magazine to fan conventions to Screamfest. They make films without much money and without stars, one of the only genres that can do this consistently. You cannot take the above shortcomings and make, say, a Merchant Ivory film successful.īut over the decades, horror makers and watchers have turned these weaknesses into strengths. Horror films are not able to access the usual tools that help a film differentiate itself. Unlike most genres, there are huge segments of the movie-watching public who are decidedly not fans, relegating it to niche status. (Until recently)* they have been thought of as less than by the general filmmaking machinery, relegated to specialty production houses, Netflix backpages, and midnight screenings.

#BEST HORROR MOVIE PRODUCTION COMPANIES FULL#

They don’t have access to money, stars, or the full weight of film marketing campaigns. But the genre of horror has disadvantages and strengths that others genres do not, which makes it much more sensitive to audience attitudes, and therefore, more disciplined about creating clear, powerful, instantly recognizable value propositions.Īs for disadvantages, horror film auteurs are usually resource-poor. Issa Rae makes very different comedy than Benny Hill, and it’s hard to mistake a Terrence Malick drama for a Spike Lee one. the promise of differentiated value to a specific group of users.ĭon’t other filmmakers understand this? Of course they do. Horror filmmakers - who tend to be younger and less experienced - intuitively understand the concept of value proposition, a.k.a. Different people watch them, and even if the same person watches them, it’s under very different contexts, expectations, and circumstances. These are very different films, even if they fall under the horror umbrella. We walk through the trailers of each film, and try to imagine how/where/when/why a viewer consumes each movie.

So I use the trailers of Zombeavers, It Follows, and Savage County (a shameless plug because I helped produce that one) to demonstrate this. When I teach early-stage entrepreneurship at Grid110 in Downtown Los Angeles, I use horror films to introduce the idea of value proposition.Crafting a powerful value prop is really the first major milestone for an early venture it goes beyond a simple problem or solution, and lays out how a specific group’s problem is solved by a specific solution in a unique way. Every time, the duo use their understanding of genre, framing, cinematography, and soundscape to build jokes far beyond the actual skit.

Key & Peele worked so well, in part, because the show was so cinematic they took the racial comedy of Chappelle’s Show and added a meta layer of media conventions that people were familiar with, so the familiar one-upmanship of Key & Peele’s comedy is endlessly reworked into a lone-wolf Rambo, competitive blackness in a soul food restaurant, a college football roster, and beyond. Studying Peele’s past work gives you some insights into his strengths. If someone says they saw this when Peele was just a bellboy, they are lying. Us is already breaking records, and he’s now overseeing the revitalization of The Twilight Zone for CBS, which is in the pantheon of historic television. Peele’s Get Out won box office and critical success, earning an Oscar for his trouble. Being able to spin 180° to become the most relevant horror auteur in America right now…that’s a bank shot from behind the glass. Being one half of the groundbreaking comedy duo Key & Peele is more career than most people even dare to dream. While waiting for the lights to go down in the movie theater for Us, I was thinking about the craziness of Jordan Peele’s arc.

Best horror movie production companies